I produced the visual identity, art direction, illustration and print design for Enfield Youth Team’s summer course programme for teenagers.
My thinking was to excite the prospective attendees by making them and their peers the stars of the show. We came up with the strapline ‘You(th) Make London Great’ to set the tone. After meeting with the youth team volunteers and directing a photoshoot, I used a vibrant and fresh cut and paste style to place the local volunteers in fantasy situations based around the themes of the courses.
I designed the main course brochure, marketing materials and launch day collateral. This resulted in the council's busiest ever sign-up day with nearly all courses being over-subscribed.