Balance Recruitment

Branding

I was lead designer on a rebrand for the award-winning financial recruitment firm based in London. The brief was to create a simple, instantaneous identity that would be easy to catch in a see of competition.

After exploring three routes, it was agreed to keep things as simple as possible; I focused on bold, assertive type and simple, ownable colour to create the new identity and proceeded to roll it out across the first batch of collateral, along with basic guidelines.

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